Study Reveals Sustainability Improves Bottom Line

Sustainability improves the bottom line of companies and organizations, according to a new study by NTT, a global technology company.

The report, Innovating for a Sustainable Future, found that 44 percent of those companies surveyed enjoyed improved profitability due to the sustainability programs they have initiated.

The study’s participants included corporate executives from more than 500 companies.  It was conducted from September 2021 to October 2021.

Among the key findings of the sustainability report were the following:

  • 69 percent report that becoming more sustainable is key to their organization’s future.
  • 47 percent said the pandemic elevated the importance of sustainability for their organizations.
  • As to the actual financial benefits, 33 percent experienced reduced operating costs; 24 percent experienced increased revenue growth, all tied to becoming more sustainable.
  • Four out of ten companies state that customers, employees, shareholders, and local communities expect their companies to drive positive change by becoming more sustainable.

“This study is one more indication of the many benefits of sustainability,” reports Steve Ashkin, founder of The Center for Green Cleaning and Sustainability (

“Protecting the planet and improving profitability can, and often do, go hand-in-hand. The bottom line is that sustainability improves the bottom line.

As to how building owners, managers, and jan/san organizations can develop an effective and potentially lucrative sustainability strategy, Ashkin offers the following suggestions:

  • Form a “sustainability team” to head the sustainability program and initiatives.
  • Set a clear vision of what sustainability is and what it means for your organization.
  • Communicate sustainability goals to all stakeholders. In an office building, this would include building users and tenants. For cleaning contractors, it would include all cleaning workers.
  • Select a technology that allows the sustainability team to track, monitor, and report sustainability performance and metrics.
  • Look into technologies such as cloud services, AI, and IoT that can help improve efficiencies – and make sure they can “talk” to each other.
  • Consider sustainability when making future business investments and decisions.
  • Publicize your sustainability improvements and the benefits derived.

“Long-term, sustainability positively impacts people, the planet, and prosperity,” adds Ashkin. “Everyone likes a winner. Don’t be shy about reporting your sustainability accomplishments.”


About The Center for Green Cleaning and Sustainability (

Originally founded in 2006 as the Green Cleaning Network, The Center for Green Cleaning and Sustainability (TC4GCS) is a membership organization that provides the resources and tools necessary for cleaning professionals, building owners and facility managers to implement effective Green Cleaning programs in their facilities and operate in a more sustainability-focused manner. facilitates learning, assists with problem-solving, and promotes the adoption of Green Cleaning in schools and universities, health care, sport facilities, government and commercial office buildings, hospitality and lodging, retail, multi-family, and many other institutional and commercial settings.

For more information, visit: or contact


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